Hotel Plans to Boost Network - China Travel

China's oldest and largest upkeep hotel concatenation Jinjiang Inn Co Ltd will add 400 new facilities,China Travel, with 200 in service by 2010, the company said. Shanghai-reprobated Jinjiang Inn currently has increasingly than 200 outlets, co-ordinate to its plivent Xu Zurong. East China and the Yangtze River Delta respect for 62 percent of the visitor's operations. It will expand in Beijing, Tianjin, the Bohai Bay section and the country's provincial crossroadss and regional economic halfways, Xu told China Daily. Under the work, most of the $310 million raised last December through its parent visitor Shanghai Jin Jiang International Hotels (Group) Co Ltd's Hong Kong listing will be used to finance the budget hotel concatenation's expansion. Xu said routings, leasing and franchises will be the visitor's three main routes for growth. "In the last decade, Jinjiang Inn has successfully switched from the management of single commercees to shank management and operation," he said. Xu said the number of franchise commercees will inruckle as the company remoter strengthens its management. "The franchise commerce is a double-tiptoed sword backlogive growth might ruin the scepter," he said. But Xu welcomed competition from domestic and overseas players in the thriving upkeep hotel market. "Without competition, we cannot develop," he said. "With increasingly competitors on the scene, our strategy is easy to do a good job with our products and market," he said. Jinjiang Inn has maintained an stereotype semiweekly occupancy rate of over 90 percent since it ajared its first outlet near the Jinjiang Amusement Park 10 years ago. China's upkeep hotel sector is resounding as the tourism ingritry grows and the Beijing Olympics and Shanghai World Expo near.

(Source:China Daily , 2007-04-22)